Pinterest Board Tips to Increase Traffic & Sales

Your Pinterest account is up and ready with a few Pins here and there. But how do you get more traffic and sales with the platform?

Pinterest boards are the answer!

Think of your Pinterest account as a house – your boards serve as the foundation. Given their importance, Pinterest boards do more than just organize your Pins – they can actually help you generate more traffic and sales!

However, this won’t happen overnight. You need to make your Pinterest boards work for you! And I’ll show you just how to do that.

Take a look at my best tips to optimize your Pinterest boards.

Create Theme-Focused Boards

When creating your Pinterest boards, try to be as specific as possible. Let’s say you’re an interior designer – you wouldn’t put all of your projects in the same basket, right?

With that in mind, sort your projects based on what they are and name them accordingly. Following the interior design example, here are some suggestions:

• Modern Bathroom Makeover

• Rustic Bedroom Ideas

• Neutral Nursery Design

Since Pinterest users tend to be specific with their search terms, this will help your boards reach them.

Keep Your Boards Organized

Depending on the type of content you’re creating, some Pinterest boards will get more love than others. In that case, the ones that are regularly updated and are most engaging should be right at the top. However, don’t neglect your other boards – you never know what might be picked up!

Also, don’t forget about seasonal content – these boards should be visible from the moment you open up your Pinterest profile.

Optimize With Keywords

You’ve heard me ranting over how keywords are one of the most important aspects of your Pinterest strategy – well, that applies to your Pinterest boards as well.

When you create a new board, write a short description about it, and fill the rest of the space with keywords. Include a mix of both short- and long-tail ones for maximum reach.

Track Performance

It takes about 2-3 months to get your Pins noticed, so don’t expect instant results with your Pinterest boards, no matter how well-optimized they are. But once they get picked up, take notes about how they perform.

When certain boards get more recognition, those are the ones you should focus on. Alternatively, the Pinterest boards that don’t get a lot of attention should be fully revamped or deleted altogether.

Community Engagement

In addition to your personal boards, include group boards in the mix. Find creators within your niche, and engage with their content. What’s best, the same creators are likely to do the same for you! Through the power of community, your profile will be more visible than ever!

Design Board Covers

When you open your boards, what’s the first thing you see? That’s right – the board cover. With that said, make sure it’s appealing and on-brand with the rest of your branding. When the cover picture sends a clear message, your audience will know exactly what they’re in for.

Share Your Boards

Even though you’re targeting Pinterest specifically, that doesn’t stop you from sharing your boards on other platforms. If you want to expand your reach and get your boards seen, you can maybe share a sneak peek of it on your Instagram with a link attached.

Make Your Pinterest Boards Pop!

Pinterest boards aren’t just a place to dump your content. When you build them with intention, optimize for search, and keep them active, they become powerful tools for driving consistent traffic and sales.

Start applying these tips today and watch your Pinterest presence grow—one board at a time.

For more Pinterest tips, check out the rest of my blogs.

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