Maximizing Your Growth with Tailwind Communities: The Complete Pinterest Guide

If you are looking to elevate your Pinterest game - whether you are a blogger, a content creator, or running an online business -Tailwind Communities are a game-changer. They offer a fantastic way to increase your reach, get more repins, and showcase your content to audiences that are genuinely interested in what you have to offer. But remember, it is not just about joining but about how strategically you engage with these communities.

Tailwind Communities allow you to connect with like-minded creators who are eager to share new pins. This platform can significantly enhance your visibility. Namely, it leads to more exposure for your pins, drives traffic to your site with outbound links, and boosts your Pinterest SEO through increased saves and shares. Plus, being part of a community means you are surrounded by motivated individuals who are passionate about sharing quality content.

However, to truly leverage the benefits of Tailwind Communities, you need to approach them with a thoughtful strategy. So, let’s dive into how to make the most of these groups while steering clear of common pitfalls.

1. Follow the Community Guidelines

Before diving in and starting to share your pins, it is essential to get familiar with the specific rules of each Tailwind Community. Every group has its own set of guidelines - some may require a 1:1 share ratio, while others might have specific content restrictions or topics they do not allow. 

So, take a moment to read through the community rules. Make sure to respect the share-for-share agreements if they exist. Also, be mindful of the types of content the community disallows. 

Ignoring these rules is not just a minor issue. It could actually lead to your content being removed or, worse, you being kicked out of the group altogether. And, once you lose access to a valuable community, it can be quite challenging to re-enter.

2. Share Only High-Quality, Pinterest-Ready Pins

When it comes to sharing your pins, focus on quality over quantity. Tailwind Communities thrive when members share their best content - not just random pins in the hope of getting a few hits. High-quality pins will naturally receive more saves, repins, and visibility, ultimately accelerating your growth.

Make sure each of your pins is designed with Pinterest’s preferred 2:3 aspect ratio in mind - think of sizes like 1000x1500 px or 1200x1800 px. In addition, aim for strong visuals. You should ensure your designs are clean, have good contrast, and feature readable text overlays. 

A compelling call to action is also crucial. Phrases like “Learn more,” “Save this guide,” or “Check this out” can motivate viewers to engage with your content. 

Finally, ensure the topics align with the community's niche. If you are in a travel-themed community, for example, stick to sharing travel-related content, and if you are part of a DIY home decor group, keep it relevant to that theme. Quality should always be your top priority.

3. Repin Thoughtfully (Do Not Just Drop Your Pins and Go)

Communities are all about reciprocity, and it is important to remember that when you share other creators’ pins, you are not just helping them out - you are also building goodwill. Engaging with others increases the chances that they will repin your content in return.

A pro tip that many creators overlook is to keep an eye on who repinned your content. If that person has a pin that fits one of your boards, make sure to repin something of theirs as a way to show appreciation. This mutual support fosters connections, and people tend to remember those who support them.

4. Use The Weekly Highlights Tab

Tailwind’s Weekly Highlights feature is a handy tool that shows you which pins are gaining traction within your community. Think of it as a source of inspiration backed by data. 

By checking in weekly, you can identify trends, understand what types of content resonate with the community, and strategize accordingly. In short, instead of guessing what to share next, you are making informed decisions that have a higher likelihood of going viral.

5. Check the “Already Shared” Checkbox

Before you go ahead and share your pin, make it a habit to tick the “Already Shared” checkbox. This simple step will help you avoid reposting the same content, which can be annoying for community owners and other members. 

Duplicate posts can come across as spammy and could ultimately damage your credibility. Staying organized is key to making sure you remain a welcome member of the community.

What Not to Do in Tailwind Communities

Many creators stumble when they misuse Tailwind Communities. There are a few behaviors you should definitely avoid. Do not flood the community with pins! Dropping too many at once can get you flagged or ignored. 

Moreover, avoid excessive self-promotion. If you are only sharing your own work and neglecting to engage with others' content, members are likely to stop sharing your pins altogether.

Always adhere to the community guidelines. These groups are crafted with care, and breaking the rules can put your membership at risk. 

Lastly, steer clear of repinning low-quality content. If a pin does not align with your niche, lacks visual appeal, or feels spammy, it is better not to share it at all. Your Pinterest boards are a reflection of your brand, so make sure they represent the kind of quality you aspire to.

How to Find Тhe Best Tailwind Communities

Not every community is created equal. Some have fantastic engagement, while others might be inactive or too broad for effective networking. 

To find the best Tailwind Communities for your needs, start by using the Tailwind Search Tool. Navigate to the “Communities” section, and look for groups that align with your niche. Try using relevant keywords like “wedding photography,” “travel bloggers,” “DIY home,” or “parenting tips.” If your initial search yields few results, consider broadening your search terms.

Remember that it is crucial to analyze the virality score of a community. This score gives you a snapshot of its effectiveness. To calculate it, simply divide the total number of reshares by the total posts, and then divide that number by the number of community members. A virality score above 50 is excellent. This means pins are circulating and actually gaining traction within the group.

Finally, keep an eye on the Blue Flame Number (BFN). This metric reflects a pin's potential reach, taking into account its reshares and engagement. Always look for communities that provide a vibrant and engaged environment where you can share and grow your content effectively.

Final Thoughts

Making the most of Tailwind Communities is an invaluable skill for any Pinterest user. Follow these guidelines, and you will find yourself not only growing your audience but also creating meaningful connections with other creators. 

And, if you need help managing these communities, I am always here to share my expertise!

Discover more