Not Sure What to Sell on Pinterest? Start Here!

If you’re a content creator or blogger who’s eyeing Pinterest as your next big opportunity, you’re in the right place. Pinterest isn’t just a visual search engine - it’s a powerful traffic generator and a goldmine for building your audience, growing your email list, and, yes, selling your products or services. 

But here’s the question I hear all the time: “What should I sell on Pinterest?”

Let’s dive in. I’ll walk you through a strategy that goes beyond just picking a product. Instead, we’ll focus on creating a seamless funnel that monetizes your Pinterest traffic and turns casual browsers into loyal customers.

Why Pinterest is Different (and Powerful!)

Unlike Instagram or TikTok, Pinterest users are planners. They’re searching for solutions, inspiration, and actionable ideas. They’re ready to click, save, and—most importantly—buy. 

But Pinterest is only the first step in your sales journey. Its real magic is driving quality traffic to your website, where you control the experience.

The #1 Pathway to Selling: Your Funnel

If you’re not sure what to sell on Pinterest, start with this mindset: Pinterest’s job is to bring visitors to your site. Your job is to capture their interest and guide them toward a purchase.

Here’s how you can set up a funnel that works, no matter what you’re selling.

1. Capture Leads with Irresistible Opt-Ins

When someone lands on your site from Pinterest, you want to capture their email before they’re distracted. The best way? An opt-in form offering a freebie that’s directly related to your Pinterest content. Think checklists, guides, templates, or even a quick-start workbook.

Pro Tip: Interactive quizzes are incredibly effective, too. They’re fun, engaging, and can segment your audience based on their answers. For example, if you’re a food blogger, a “Which Meal Prep Style Fits You?” quiz can help visitors identify their needs and join your list with a personalized recommendation.

2. Don’t Miss the Tripwire Opportunity

Once someone opts in, most creators send a generic “thanks for subscribing” message. But your thank-you page is prime real estate! Here’s where you introduce a low-cost tripwire offer - a special deal that’s only available right after subscribing.

For example, if your opt-in was a free Pinterest checklist, your tripwire could be a $9 Pinterest Toolkit with templates and swipe files. This small purchase gets your new lead to take action and increases the likelihood they’ll buy from you again.

3. Welcome Subscribers with Value (and a Pitch!)

After capturing the lead and potentially making a small sale, it’s time to nurture the relationship. An email welcome sequence is your chance to:

• Introduce yourself and your brand

• Share your best content or resources

• Build trust and credibility

• Pitch your main product or service (without being pushy!)

The key is to provide genuine value in every email while gently leading your subscribers toward your offer. If you’re a blogger who sells an online course, for example, your sequence might cover common problems your audience faces and explain how your course solves them.

What Should You Sell?

Now that we’ve covered the funnel, let’s talk about what you can actually sell. Here are some ideas tailored to content creators and bloggers:

Digital Products

• Ebooks or Guides: Package your expertise in a downloadable format.

• Templates or Printables: Great for organization, planning, or creative projects.

• Online Courses or Workshops: Teach what you know in an engaging format.

• Memberships: Offer exclusive content or community access.

Services

• Coaching or Consulting: Help your audience achieve results faster.

• Freelance Services: Writing, design, social media management, etc.

Physical Products

• Merchandise: Branded mugs, shirts, planners, or art prints.

• Crafts or Handmade Goods: If you’re a maker, Pinterest is perfect for showcasing your creations.

How to Decide What’s Right for You

The best product or service to sell is the one that aligns with:

• Your niche and expertise

• Your audience’s needs and interests

• Your ability to deliver value

Look at your Pinterest analytics. Which of your pins gets the most saves and clicks? What questions does your audience ask you most often? 

Use this data to brainstorm product ideas that solve real problems for your followers.

Quick Funnel Example

Let’s put it all together:

1. Pinterest Pin: “10 Ways to Organize Your Home Office”

2. Blog Post: Detailed tips + an opt-in for a free “Home Office Setup Checklist”

3. Thank-You Page: Special one-time offer for a $7 “Home Office Planner” printable package

4. Welcome Email Sequence: Welcome, share your best productivity tips, introduce your paid course on organizing workspaces

This simple funnel can work for any niche—from parenting to personal finance.

Inspiration from Real Creators

Many successful creators and bloggers have built thriving businesses by leveraging Pinterest and a smart sales funnel. For example:

• A DIY blogger offers a free printable craft template and sells an upsell of a complete seasonal project bundle.

• A wellness coach uses a quiz—"What’s Your Wellness Personality?"—to segment her audience and offer custom mini-courses.

• A food blogger shares a free meal plan and pitches a paid recipe eBook as a tripwire.

The strategies may vary, but the core principle remains: lead with value, nurture your audience, and make the path to purchase clear and compelling.

Start Small, Grow Big

You don’t need a massive product catalog or a complex sales system to start selling on Pinterest. 

Focus on guiding your visitors through a clear, valuable funnel: Pin → Blog → Opt-In → Thank You → Email → Offer.

Remember, Pinterest’s real value is in the quality clicks it sends your way. It’s up to you to capitalize on that interest and nurture it into sales. No matter where you are on your journey, remember that this platform can be a sustainable, long-term sales channel - not just a quick fix. 

By focusing on your funnel, delivering real value, and building authentic connections, you’ll set yourself up for ongoing growth and success.

If you’re ready to unlock Pinterest’s selling power but want expert guidance, I’m here to help. Let’s build your perfect funnel and turn your passion into profits one pin at a time!

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