Unlocking Pinterest’s 2026 Marketing Moments Guide
Pinterest has just released its 2026 Marketing Moments Guide, a comprehensive resource designed to help marketers, content creators, and brands of all sizes make the most of every key celebration, milestone, and global event in the year ahead.
If you want to maximize your impact on a platform where 600 million people come to plan, dream, and shop, this is your cue to start strategizing now.
Why Planning Matters More Than Ever on Pinterest
Pinterest isn’t a place for casual scrolling; it’s a platform built for action. According to Pinterest, the number one reason people visit is to shop.
Whether it’s for a big life event or everyday inspiration, users are actively saving ideas to boards, curating wish lists, and coming back to make purchases. The planning mindset is deeply ingrained in Pinterest’s culture, and that’s what sets it apart from other social channels.
For marketers, this means showing up when intent is highest: not just when an event is happening, but when people are planning for it.
The new 2026 guide is packed with insights to help you align your campaigns with these crucial decision-making windows.
Breaking Down the 2026 Marketing Moments Guide
Pinterest has structured its new guide around three distinct types of moments:
1. Calendar Moments
These are the predictable annual events we all know: New Year’s, Valentine’s Day, summer holidays, back to school, Black Friday, and festive seasons like Christmas, Lunar New Year, Diwali, and Ramadan.
While these dates are on every marketer’s radar, Pinterest users often start planning months in advance. In fact, by the time most brands launch their campaigns, many users have already made their decisions and purchases.
Pro Tip: If the peak for a seasonal moment is in June, start your campaign in April. Use Pinterest Trends to identify rising topics and optimize your creative assets and messaging accordingly. And remember, between major holidays, there are always-on moments like Sunday meal prep or DIY projects that keep people engaged year-round.
2. Life Moments
Life moments are the personal milestones that shape our lives: weddings, graduations, moving homes, welcoming a new baby, celebrating retirement, or bringing home a new pet.
These moments are highly plannable and often involve significant decisions and purchases. Pinterest’s private, curated environment makes it ideal for users to explore, save, and shop for these big life changes without the pressure of public scrutiny.
Strategy: Be present for the entire journey. Life moments often spark a chain reaction—an engagement leads to a wedding, which leads to a honeymoon, a new home, and perhaps a new baby. Target searches like “nursery ideas,” “first home checklist,” or “wedding planning tips” to reach users who are actively planning and open to discovering new brands.
3. Big Moments
Some events only come around every few years, but when they do, they unite people across the globe. Think major sporting tournaments, world expos, or significant cultural happenings.
On Pinterest, these big moments are about the details: watch parties, themed outfits, recipes, travel ideas, and décor.
How to Win: Go beyond just the superfans. Create content for party planners, friends, and families looking to celebrate together. Make your Pins actionable with how-to guides, shopping lists, and themed inspiration boards. These are high-energy, high-intent periods that offer a unique chance to drive engagement and conversions.
The Power of Early and Consistent Presence
One of the most important lessons from the guide is that planning cycles on Pinterest start early and they last longer than you might expect.
Pinterest users are more than twice as likely as non-users to invest significant time in preparing for seasonal and life moments. That means, for marketers, being “on time” is often already late.
Actionable Advice:
Launch campaigns well ahead of peak moments.
Maintain visibility throughout the planning window.
Use evergreen content to stay top-of-mind during quieter periods.
Tap into Pinterest’s keyword tools and analytics to spot emerging trends before they peak.
Category Insights and Keyword Planning
Pinterest’s guide doesn’t stop at dates. It dives into category-specific insights and provides keyword suggestions for every major moment.
Whether your brand is in food, fashion, home décor, travel, or wellness, the guide can help you tailor your creative and media strategy to match what users are searching for.
Imagine surfacing your brand in searches for “backyard BBQ ideas” in spring or “cozy holiday décor” in autumn. By aligning your content with trending keywords and category moments, you put yourself in the best position to capture high-intent audiences.
Real Results: Why Showing Up Early Works
The impact of early and strategic planning is clear. For example, when UK retailer Tesco launched its festive campaign ahead of the curve and aligned with trending seasonal searches, it achieved CPMs up to 2.6x lower than non-badged ads, with an 88% average decrease across the campaign.
The takeaway? Early adopters not only reach more planners, but they also do so more efficiently and cost-effectively.
Tips for Marketers: Building Campaigns for the Pinterest Planner
Start with the Moment: Identify which calendar, life, or big moment aligns best with your brand’s offering.
Be Early, Be Present: Launch ahead of the peak, and stay visible throughout the planning phase.
Leverage Pinterest’s Tools: Use Pinterest Trends, analytics, and keyword planners to guide content creation and campaign timing.
Create Actionable, Shoppable Pins: Make it easy for planners to take the next step—whether that’s saving a Pin, signing up for a checklist, or making a purchase.
Embrace Evergreen: Between big moments, stay relevant with content that solves everyday problems and inspires ongoing engagement.
Seize the Planning Power of Pinterest in 2026
Every year brings a familiar marketing rhythm, but Pinterest’s latest guide reminds us that the most successful brands are those that show up early, stay consistent, and meet users where they’re already planning.
With 600 million monthly active users and a growing focus on shopping and curation, Pinterest is uniquely positioned to help you reach motivated, high-intent audiences.
By aligning your strategy with the way people really plan, you’ll be ready for every celebration, milestone, and big event the year brings.
Ready to make 2026 your most strategic year yet on Pinterest? Start planning now and become part of your audience’s inspiration, decision, and purchase journey from day one.
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