Not Sure What to Sell on Pinterest? A Complete Guide for Content Creators and Bloggers

Pinterest is an incredible platform for driving traffic, growing your audience, and making a reliable income. But here is the catch - to truly succeed, you need to know what to sell and how to promote it effectively. 

If you are a content creator or blogger feeling a bit lost about what to offer, or if you are overwhelmed figuring out what sells best on Pinterest, you are definitely not alone. Many creators find it challenging to define their offers, position them correctly, or see how Pinterest fits into their overall sales strategy.

Let’s get right to the point. Pinterest will not make the sale for you. It is a powerful tool for generating traffic, but the actual sale happens through your funnel. Once you grasp this concept, identifying what products or services to sell can become much simpler.

Your Funnel Is Your #1 Sales Tool on Pinterest

For bloggers and creatives, the real magic happens in your funnel - not just in your pins. Pinterest is fantastic for attracting attention and generating clicks, but what occurs on your website after a visitor arrives is crucial to how much revenue you earn.

So, how do you create a funnel that converts Pinterest browsers into buyers? 

Start by ensuring you have an opt-in in place. You need a method to capture the audience Pinterest sends your way. Consider offering something enticing, like a free download - this could be a checklist, a guide, a printable template, or even a mini email course. 

You could also provide free wallpapers, niche-specific workbooks, or create an interactive quiz, which can be especially effective as Pinterest users are drawn to interactive content. A well-crafted quiz can significantly boost your email list, and those subscribers can eventually become your paying customers.

Next up, once someone signs up for your freebie and lands on your thank-you page, this is your golden opportunity to present them with a tripwire or thank-you offer. Think about including a low-cost digital product, a template bundle, a workshop replay, or a mini-course - anything that is an easy buy. 

These offers are known as tripwires - they are small, irresistible products that can convert exceptionally well with Pinterest traffic since users are already in a receptive mindset.

Then, you will want to create an email welcome sequence that sells. Remember, Pinterest hooks the audience, but it is your email sequence that nurtures the relationship and closes the sale. 

A great welcome sequence should introduce you and highlight your expertise, deliver the freebie, provide valuable content that builds trust, and softly pitch your main product, course, or service. It should guide the reader from where they start to where they want to go. If you’re not making sales yet, it’s possible your email sequence is what’s missing.

Still Not Sure What YOUR Offer Should Be?

If you are thinking, “What do I actually sell?” do not stress. This is a common hurdle for many creators. Here is a sign to ease up and let your marketing flow naturally. 

Your most appealing Pinterest offer often stems from several sources - the topics you discuss, the questions your audience frequently asks, the problems your existing content addresses, the resources that are popular among your followers, and the niche where you receive the most traffic. 

Your offer does not need to be overly complicated either. Start small, with something simple and scalable like a workbook or a bundle of prompts, a series of checklists, Canva templates, digital planners, mini digital courses, swipe files for email copy, graphics, or a resource library tailored to your niche. And remember, you can always refine and adjust your offers as you learn what your audience loves.

Do Not Forget Affiliate Marketing - Especially for Seasonal Niches

Even if you have not created your own product, there is still a great opportunity for you to earn money through affiliate marketing on Pinterest. Think of Pinterest as a search engine, where many people specifically go to shop.

You can approach affiliate marketing in two ways - the first is by promoting high-volume, low-ticket products, like those found in the Amazon Associates Program, which can work well for seasonal events. 

The second is promoting low-volume, high-ticket products such as high-quality courses, premium digital tools, coaching programs, or high-value tech products. A few successful conversions on high-ticket items can lead to substantial revenue, and you do not even need a blog to get started.

But a word of caution: Pinterest has strict guidelines regarding affiliate links. Make sure you are aware of these rules before posting any links. If you are unsure about the guidelines, I recommend checking out beginner’s guides available on platforms like YouTube.

Avoid “Dating” Your Pins

Here is a mistake that even seasoned creators often make: avoid putting dates on your pin graphics. 

For example, steer clear of pin titles like “Back to School 2024” or “Sale Ends September 3rd.” The reason is simple - Pins can live for years, and a pin tagged with a specific year or date might be ignored later on. 

Instead, keep dates on your website and product pages while ensuring your pins remain evergreen so they can continuously drive traffic over time.

3 Steps to Marketing for Back-to-School (or ANY Season) on Pinterest

Even if back-to-school is not your niche, these steps can be applied universally across all niches and seasons on Pinterest. 

First, focus on designing appealing, click-worthy pins. Since Pinterest is a visual platform, the aesthetics of your designs play a significant role. Aim for the recommended size of 1000x1500 px, adhering to a 2:3 ratio. 

When designing pins for blog posts, ensure you use clear, bold text that promises a benefit while avoiding clutter and adding your domain subtly in the background. For product pins, utilize attractive lifestyle photography, opt for minimal text, and evoke strong visual emotions. 

If you are creating pins for videos or podcasts, make sure to include the topic title along with calls to action like “Watch Now” or “Listen.”

Final Thoughts

While Pinterest can be a lucrative avenue for creators, success largely hinges on understanding how to sell through your funnel effectively. Your aim should always be to engage your audience and build lasting relationships that convert into sales. Remember to stay authentic, listen to your audience, and refine your strategy as you go along.

If you need help with content creation, feel free to get in touch!

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