How To Prepare For Back-to-School Marketing On Pinterest

Prepare your bags, sharpen your pencils, and get ready to get your learning on – back-to-school season is here! Parents are gearing up for a new school year, teachers are refreshing their lesson plans, and kids – well, let’s just say they’re not excited about it.

However, did you know that September is one of the busiest months on Pinterest? From easy lunchbox recipes to classroom organization hacks, the platform is flooded with back-to-school content. This makes it one of the best times to position your brand in front of an engaged audience that’s actively looking for ideas.

So, how do you prepare your Pinterest for back-to-school content? I’ve mapped it all out. And don’t worry if this is your first time – it’s as simple as learning the ABCs!

1. Find and Share Back-to-School Ideas For Your Audience

Pinterest is a visual search engine first and foremost. That means if you want to get noticed during this seasonal rush, you need to give people exactly what they’re searching for.

Start by asking yourself: What problems can I solve during back-to-school season?

• If you sell products: Can you show parents how your products make school time easier?

• If you’re a service provider: Can you share organizational tips?

• If you’re a blogger or content creator: Can you inspire parents with lunch box ideas, craft projects, or school supply essentials?

Here are some ideas you can start pinning right now:

• Quick breakfast recipes: Think 5-minute smoothies, overnight oats, and grab-and-go muffins.

• School lunch ideas: Bento boxes, allergy-friendly snacks, and easy meal prep guides.

• Morning routines: Printable checklists, time-saving hacks, and organization tips.

• DIY projects: From backpack tags to personalized pencil cases, easy crafts are big this time of year.

• Study space inspiration: Cozy, clutter-free desk setups kids will actually want to use.

Pro tip: Use Pinterest’s search bar to see what’s trending. Type in "back-to-school" and check out the suggested keywords. This gives you real-time insights into what parents are looking for and the exact phrases to use in your Pin titles and descriptions.

2. Create Attractive Back-to-School Pins

Pinterest users are always on the hunt for attractive visuals. If you want your content to stand out, you need Pins that not only inform but also inspire.

Here’s what makes a high-performing back-to-school Pin:

• Bright, eye-catching visuals: Use colors that pop on the Pinterest feed. Back-to-school season is perfect for bold, fun hues like yellow, green, or red.

• Clear, readable text: Think “X Lunchbox Ideas” or “How To Help Your Kids With Homework.” Keep it short and make sure it’s mobile-friendly.

• Vertical format: Always stick to Pinterest’s preferred 2:3 ratio. This helps your content get full visibility in the feed.

• Consistency: If you’re posting multiple back-to-school tips, use a similar style and branding across your Pins. This builds recognition and trust.

And don’t forget about keywords. Optimizing your title and description with phrases like “easy school lunches,” “first day of school crafts,” or “mom hacks for school mornings” helps Pinterest understand what your Pin is about and gets it in front of the right people faster.

3. Save or Schedule Your Pins for Maximum Reach

Timing is everything, especially on Pinterest. The earlier you start pinning back-to-school content, the better your results. Ideally, you’ll begin posting 6-8 weeks before school starts (beginning of August).

The key is to stay consistent. Instead of pinning everything at once, spread out your content over time. That’s where scheduling tools like Tailwind come in handy.

With Tailwind, you can:

• Batch your content: Upload all your Pins at once and let the platform drip-feed them to Pinterest over days or weeks.

• Post at optimal times: Tailwind analyzes when your audience is most active and schedules Pins accordingly.

• Cross-promote: Share your back-to-school Pins to multiple relevant boards, including group boards, to extend their reach.

• Track performance: Keep an eye on which Pins get the most clicks and saves so you can double down on what’s working.

Bonus Tip: Refresh and Repurpose Last Year’s Content

Already have back-to-school content from previous years? Don’t let it go to waste! You can:

• Update blog posts with fresh keywords or new tips – adding “updated 2025” in the title is a great idea!

• Create new Pin designs for older content.

• Bundle related ideas into guides, e-books, or checklists.

• Share updated versions to seasonal boards and group boards for extra visibility.

Pinterest rewards fresh content, so even slight updates to existing resources can help you stay relevant.

Final Thoughts

Back-to-school season is one of Pinterest’s busiest times of the year, and the perfect chance to get your brand in front of solution-seeking parents.

Remember, the earlier you start pinning, the better. But with Pinterest’s long-term traffic potential, even starting now can drive clicks and sales well into fall.

Need help with creating your back-to-school Pinterest content? I’m just a message away – contact me!

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