Pinterest Presents 2025: The Biggest Updates Small Businesses Need to Know

Pinterest just revealed some major updates at their Pinterest Presents 2025 event, and it feels like small businesses are really going to be impacted this time. With over 578 million monthly active users, and Gen Z making up a big chunk of that, Pinterest is becoming a key player in helping brands get discovered and drive sales. 

In fact, Pinterest shared that users are 70% more likely to buy something after finding it on their platform. And that is not just a fun fact, but a clear indicator of how powerful this platform has become.

Pinterest has transformed from just a place to gather inspiration into a comprehensive tool for businesses looking to turn that inspiration into actual sales. With years of user insight into what people are interested in, Pinterest is stepping up as one of the most predictive advertising platforms in the digital marketing world.

During this year's event, they rolled out some updates aimed at helping businesses market more effectively without putting in extra effort. These updates focus on things like visual search, AI automation, better integrations, and enhanced ad tools that help connect with potential buyers at every stage of the buying process.

Let’s dive into the top five updates from Pinterest Presents 2025 and see how you can make the most of them for your business!

1. Visual Search is Getting Smarter

What is new: Pinterest is really focusing on making visual discovery even better. They are turning boards into something more personalized and interactive, which means when users save their inspiration, they will see products they can actually purchase (like yours!).

Why it is great: Unlike Google, which relies on keywords, Pinterest is all about images. This gives businesses with attractive visuals, especially in areas like fashion, home decor, food, and beauty, an awesome edge. If your catalog and product shots are set up right, Pinterest can showcase them in relevant searches and shoppable boards.

Action for small businesses: Make sure to upload your entire product catalog and keep it up to date. Pinterest performs best when it has accurate and complete data to pull from. The more stunning visuals you provide, the better your chances are of being seen by potential buyers!

2. Check Out the New Trends Tool

What is new: Pinterest has revamped its Trends tool to include:

• Predictive insights up to 90 days out

• Real-time shopping insights (currently being tested)

• Editor’s Picks highlighting what’s trending

Why it is great: Trends on Pinterest stick around about twice as long as on other social media platforms. This gives small businesses a great advantage since you do not have to chase every viral moment. Instead, you can focus on building your campaigns around long-lasting, predictive trends that keep people interested.

Action for small businesses: Do not forget to check the Trends tool regularly! If you spot something like “holiday hosting tablescapes” gaining traction, update your content and products to match. Refreshing your pins, descriptions, and boards to align with trending themes can boost your visibility in a big way!

3. Ad Options for Everyone’s Budget

What is new: Pinterest has expanded its Performance+ tools by adding awesome features like:

• Automatic image cropping for formats

• ROAS bidding to reach revenue goals

• Local inventory ads that show nearby pickup or delivery options

• Auto-display of promotions and price drops

• “Where-to-buy” links for user convenience

Why it is great: Pinterest is clearly stepping up as a full-funnel ad platform, not just a spot for finding inspiration. You can now run awareness campaigns and follow up with retargeting ads that drive conversions, all automated to help cut costs and improve performance.

Action for small businesses: Try A/B testing these new Performance+ features. Even if you are working with a smaller budget, automation can help optimize bids and creatives for better outcomes.

4. Stronger Partner Integrations

What is new: Pinterest has rolled out deeper connections with popular e-commerce and analytics platforms, including:

• Shopify, Smartly, MikMak, Pear Commerce, and AppsFlyer

• Measurement tools like Northbeam and Triple Whale

Why it is great: Tracking performance has always been tricky for small businesses, but these new connections make syncing your catalog, automating workflows, and measuring ROI a breeze. With better data, you can confidently scale what is working!

Action for small businesses: If you are using Shopify, be sure to check that your Pinterest integration is working smoothly. A clean connection ensures your inventory, prices, and promotions stay in sync automatically. This not only saves you time but also keeps your ads and product listings accurate. 

5. The New Path to Performance Playbook

What is new: Pinterest has introduced the Path to Performance playbook, a fantastic roadmap for advertisers looking to up their game. It focuses on four key areas:

• Strengthening your signals (like tagging and optimizing your catalog

• Optimizing how campaigns are set up (using Performance+, deep linking, and simplified targeting)

• Improving your creativity using the “4Cs” framework: Context, Content, Craft, Color

• Testing and iterating, since brands that test see 2.2x higher action intent!

Why it is great: Pinterest is making it super easy for small businesses to understand what works. By following these guidelines, you are aligning your efforts with proven strategies and avoiding waste on ads that just do not perform.

Action for small businesses: Before launching any campaign, check off the Path to Performance checklist to ensure: 

1. Your Pinterest tag is set up correctly

2. Your catalog is uploaded and optimized

3. Your creative follows the 4Cs

4. You’re testing at least two versions of every a

Ensure Your Business Flourishes with Pinterest 

Pinterest has really evolved from just a platform for inspiration. It is becoming a powerful growth tool for small businesses. With features like smarter visual search, predictive trends, and automation, it is giving brands new ways to get noticed early on and keep their products top-of-mind throughout the shopping experience. 

For small business owners, the message is clear - it is time to start experimenting with these updates. The sooner you jump on board, the better positioned you will be as the holiday season approaches and beyond. 

And if you would prefer to avoid the trial and error, that is where I come in. I focus on Pinterest ads and organic strategies that effectively drive growth for small businesses. Whether it is setting up catalogs, optimizing your creative, managing campaigns, or analyzing performance, I take care of the details so you can concentrate on expanding your business. 

With all these new tools, Pinterest’s future is looking great, and your business can thrive right along with it!

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