PinClicks: The New Pinterest Keyword Tool

If you have ever wished for a Pinterest version of tools like SEMrush or Ahrefs, your wait is finally over. Meet PinClicks, the brand-new Pinterest keyword tool created by Tony Hill, a tech entrepreneur and niche site expert who has been reverse-engineering online success for decades.

Unlike other Pinterest tools that are clunky, confusing, or even risky to use, PinClicks was designed with creators in mind. It is simple, data-driven, and incredibly powerful for anyone who wants to grow their Pinterest traffic - from bloggers and small business owners to e-commerce sellers and digital marketers.

Let’s explore what makes PinClicks a must-have for anyone using Pinterest strategically.

The Top Pins Tool: Reverse-Engineer What Works

One of the really cool features of PinClicks is the Top Pins Tool. With this tool, you can enter any keyword and quickly find the top 25 pins that rank for that term, along with all their stats. It’s not just a quick glance, either - PinClicks gives you helpful information like:

• How many times each pin has been saved (which is super important for the Pinterest algorithm)

• When each pin was originally posted

• Its ranking position on both desktop and mobile

So, why is this important? Well, on Pinterest, those saves really matter. A high save count indicates that users find that content valuable and engaging. Pinterest uses this information to determine which pins get more visibility, whether that is in search results, on home feeds, or in related pin suggestions.

By looking at the top-performing pins for your keywords, you can analyze what makes them stand out - from their visuals and titles to their descriptions and the websites they link to. This kind of data can really help you shape your own content strategy around trends that are known to perform well.

Plus, PinClicks is working on adding pin creation dates, which will give you even more context for tracking trends and planning your seasonal strategies!

Understand Pinterest’s “Interests” – The Secret to Better Visibility

What really makes PinClicks stand out from other keyword tools is its access to Pinterest’s official “interests.” When you upload a pin, Pinterest’s algorithm takes a close look at the image, title, description, and link, and then assigns it specific internal keywords called interests. These labels help Pinterest gauge what your pin is about and decide who should see it.

But what is the catch here? Well, regular users cannot see these interests!

That is where PinClicks steps in and changes the game. For the first time, you can actually see the exact interest labels that Pinterest links to top-performing pins. This allows you to align your own pins with those same interests, which boosts Pinterest’s confidence in how relevant your content is.

This feature has been a real game-changer for Tony Hill’s team. By focusing on these official interests, they have been able to enhance their pins’ visibility, engagement, and consistency, even when there are algorithm updates.

And here is the best part - PinClicks can now analyze what interests are most frequently seen among the top-ranking pins for any given keyword. This insight lets you pinpoint what truly resonates within your niche, enabling you to tailor your pin designs, titles, and topics to align with what Pinterest is already favoring.

Rank Tracker: Monitor Your Progress Over Time

If you really want to nail Pinterest SEO, keeping track of how your pins are doing is crucial. That is where the Rank Tracker by PinClicks comes into play. 

You can type in a keyword and check out all the pins that are currently ranking for it, or you can even enter your own blog's URL to see where your pins fall in the rankings. The tool updates weekly, so you can see how things change over time and spot trends in your performance

This kind of ongoing tracking lets you:

• Keep an eye on which pins are gaining popularity or losing traction

• Discover new keyword opportunities

• Evaluate how well your optimizations are working

And down the line, the founder has plans to turn this tool into a complete Pinterest SEO dashboard. This way, you will be able to see all the keywords that your entire site ranks for and how your visibility shifts from week to week.

How To Use the Pinterest Keyword Tool

So, how can you actually use PinClicks to enhance your Pinterest strategy?

Tony Hill recommends a simple but effective workflow:

1. Start with Pinterest Trends

Begin by exploring Pinterest Trends to identify what is popular in your niche. If your topic does not show much data, do not panic. That is where PinClicks becomes your secret weapon.

2. Use PinClicks for Keyword Discovery

Enter your main keyword into PinClicks. The tool will surface related searches and a huge database of official interests and trending keywords based on real Pinterest data.

3. Analyze Top Pins

Use the Top Pins Tool to study what is ranking for your chosen keywords. Look at saves, titles, and descriptions to understand what’s driving engagement.

4. Incorporate Official Interests

Add the relevant interest labels PinClicks reveals into your pin descriptions and titles. This helps Pinterest categorize your pins more accurately, improving visibility in both search results and home feeds.

5. Track Rankings Weekly

Use the Rank Tracker to monitor your performance, identify trends, and adjust your strategy based on real-time data.

This workflow bridges the gap between Pinterest SEO and content strategy - giving you insights that were previously hidden or scattered across multiple tools.

Leveraging the Keyword Tool for Content and Pins

PinClicks’ Keyword Tool really digs deep into Pinterest’s search features. When you enter a keyword in Pinterest’s search bar, you will see some auto-suggestions pop up. Those are the little dropdown phrases that indicate what people are searching for. But PinClicks takes it a step further by adding letters both before and after your keyword, generating variations like “kitchen design ideas A” or “kitchen design ideas B.”

This approach reveals tons of long-tail keyword options, all pulled straight from actual Pinterest search data. Each keyword comes with a popularity score, helping you see which ones are currently trending or most relevant.

Here is how to make the most of that information:

1. Start with a primary keyword based on Pinterest Trends.

2. Use PinClicks to discover secondary keywords that you can add to your pin titles, board descriptions, and blog posts.

3. Design multiple pins that target different variations of the same topic.

4. Incorporate those keywords into subheadings or sections of your blog for better search alignment.

For instance, if you are writing about “blue bedroom ideas,” PinClicks might suggest:

• “navy blue bedroom decor”

• “blue and white bedroom ideas”

• “royal blue bedroom ideas for small rooms”

Each of these can become its own pin or a section in your article, helping you reach a wider audience and boost engagement!

Why PinClicks Is a Breakthrough for Pinterest Marketers

In the digital landscape we use nowadays, where AI and automation are everywhere, it is the combination of data-driven insights and human creativity that truly makes brands stand out. That is where PinClicks can really help.

It is designed to help you tap into what is currently trending on Pinterest - from popular pins and in-demand keywords to official interests - so you can create a strategy that is smart, deliberate, and scalable. 

Whether you are a blogger, content creator, or running an e-commerce business, PinClicks takes away the guesswork and helps you grow. 

In short, it is the ultimate all-in-one SEO toolkit for Pinterest that creators have been waiting for!

If you need help using this great tool, you can reach out and I will be happy to help you out.

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