How to Find Monthly Content Ideas Using Pinterest’s Most Popular Categories

If you’re using Pinterest for your marketing strategy, you’re already on the right track to growth! However, coming up with ideas on what kinds of Pins to create can sometimes be quite challenging. I know – I’ve been in your shoes more times than I can count!

Still, there’s one thing that has always helped me get out of my creative rut – Pinterest’s most popular categories.

Exploring the hottest categories within your Pinterest audience is a great way to map out your content strategy. Best of all, this technique works for any niche, no matter how specific it is!

Let me show you how to use Pinterest’s audience insights to your advantage!

Why Pinterest Categories Matter For Content Planning

Like most social media platforms, Pinterest has a Trending category. What makes it stand out, however, is that Pins have a long shelf life. Basically, the trends don’t fade away after a week. Instead, they stick for months on end – sometimes even longer!

So, when you understand which categories are trending for your audience, you can tailor your content strategy, from blog posts to Pins. By doing so, you will grow your reach and even raise your chances of going viral!

How To Access Pinterest’s Most Popular Categories – Step-by-Step

Pinterest makes this research easy with a built-in analytics tool that’s available for all business accounts. Here’s how to access the data:

1. Go to Your Analytics Dashboard

Start by logging into your Pinterest business account. At the top of your screen, you’ll see a dropdown menu labeled “Analytics.” Click on it.

2. Select “Audience Insights”

From the dropdown menu, choose Audience Insights. This is where Pinterest reveals valuable information about user interests, engagement behavior, and demographics.

3. Click on “All Pinterest Users”

In the top-left corner of the Audience Insights screen, you’ll find a dropdown menu that likely defaults to “Your engaged audience.” Change this to “All Pinterest users” to get a complete picture of what’s trending across the entire platform, not just your own followers.

Understanding Categories, Interests, and Demographics

Once inside the “All Pinterest Users” view, Pinterest will show you a list of the top categories and subcategories based on user activity. You’ll see stats like:

• Affinity scores (how likely a user is to engage with a particular topic)

• Percentage of users interested in each category

• Demographic breakdowns such as age, gender, location, and device usage

For example, popular categories typically include:

• Food and drink

• Interior design

• DIY and crafts

• Beauty

• Fashion

• Health and wellness

• Travel

• Parenting

What makes it even more convenient is that you can go even deeper with your research. This will help you nail your content strategy!

For example, if you’re part of the ‘interior design’ category, you’ll find interests like bathroom remodels, modern interiors, kitchen inspiration, and many more. These details offer enough data for you to know how to plan your monthly content topics.

How To Plan Your Content Strategy With Pinterest’s Most Popular Categories

Continuing with the interior design group, imagine seeing a huge surge in people looking up ‘bathroom remodels’ on Pinterest. With that in mind, your blog posts and Pins should be centered around this idea instead of sticking to something generic.

Here are some content ideas:

• “50+ Pictures To Inspire Your Bathroom Remodel”

• “X Elements You Need To Include In Your Bathroom Remodel”

• “Planning and Cost of a DIY Bathroom Remodel”

As you can see, all of these content ideas are centered around what people are already searching for. But, you have to remember that Pins take about 1-2 months to be indexed. So, if it’s July, you need to start planning your content for August and September.

Remember – the earlier you are, the better!

What If Your Niche Isn’t In The Top Category?

As you explore Pinterest’s most popular categories, you may find that your niche isn’t in the top trending ones. Luckily, there’s no need to get discouraged since you’re definitely not excluded!

For example, if you’re a blogger with a goal to help other people grow their business, you can place your services under “online business”, “digital marketing” and "entrepreneurship".

In short, even if your content isn’t very visual, it can still do big numbers on Pinterest. Just turn all of your information into a visual, problem-solving format, and you’re all set!

Let Pinterest Do The Work For You!

Audience Insights is a gold mine for growth, and you should start using it ASAP! You can stay ahead of the latest trends and come up with content that will surely attract lots of eyes. Trust me – the results will be more than rewarding!

Let’s build your content strategy together and use Pinterest to your advantage! Send me a message to explore my Pinterest services.

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