Pinterest Sales Lift + 2026 Predictions: The Future of Marketing on Pinterest

If there’s one thing I’ve learned in my 10+ years as a Pinterest manager, it’s that this platform is never standing still. Whether you’re a brand, a creator, or just someone obsessed with visual inspiration, Pinterest is constantly evolving to stay ahead of what people want.

And, more importantly, what they’re about to want next!

Two big changes are shaking up Pinterest right now. If you play your cards right, they could give you a serious edge on the platform. One proves just how powerful Pinterest is for driving sales, and the other gives you a two-year head start on trends that will dominate in 2026.

Let’s dive in.

LiveRamp: Real Numbers Showing Pinterest’s Impact

People use Pinterest to plan, save, and act on ideas. But until recently, its impact on actual sales wasn’t as widely recognized outside the marketing world. That’s where the new LiveRamp study comes in, and the numbers speak for themselves.

What the Study Found

According to LiveRamp, Pinterest ads deliver measurable sales lift across every stage of the shopper journey. In fact:

• Pinterest users convert more often compared to other digital platforms.

• Many users save ideas and make purchases days or even weeks later.

• Brands see stronger ROI because people come to Pinterest with intent – they’re planning what to buy, not just browsing casually.

This data reinforces what many of us already knew: Pinterest is where decisions are made, and showing up here can directly impact your bottom line.

Why This Matters for You

This is huge news for you if you’re a creator or a business owner. If you’re already investing time or money into Pinterest, now you have proof that it actually works.

But with this spotlight on results, expect more brands to jump in. To stay ahead of the curve, you need to refine your strategy, optimize your Pins, and make every piece of content count.

Pinterest Predicts 2026

While the LiveRamp study proves Pinterest’s power today, Pinterest Predicts 2026 is your peek into tomorrow. Trust me, this is where the real opportunity lies.

Each year, Pinterest rolls out its trend predictions, but the 2026 forecast comes with an early call-to-action: start creating now. The platform is encouraging brands and creators to align their content with future trends so they’re ready to ride the wave when it hits.

What Pinterest Predicts Is All About

Unlike trend reports, which I always share, Pinterest Predicts highlights what’s next. And with an 80% accuracy rate in past forecasts, these predictions are insights based on real-time platform behavior.

For 2026, Pinterest is focusing on four major categories:

• Food: What people will be cooking, eating, and experimenting with in the kitchen.

• Home: The aesthetics, colors, and DIY projects that will inspire all kind of spaces.

• Fashion: The styles, accessories, and trends set to take over the fashion scene.

• Wellness: New approaches to health, fitness, and mental wellness.

Why You Should Care

Most creators and brands react to trends – they see them go viral, then try to catch up. Pinterest is giving you a chance to get ahead, meaning:

• Your Pins have time to index and rank in search.

• You can test formats, visuals, and messaging before everyone else floods the feed.

• You position yourself as an early expert, the go-to source when the trend peaks.

3 Steps to Take Now

With both updates in play, this is your window of opportunity. Here’s how to make the most of it:

Audit Your Current Content for Conversions

The sales data is in, but numbers only matter if your Pins make it easy for people to act. Ask yourself:

• Are my images high-quality and appealing?

• Are my titles and descriptions click-tempting?

• Is there a clear call-to-action, leading users seamlessly to shop, sign up, or save?

Small tweaks, like stronger keywords, better visuals, or a more direct CTA, can make a big difference now that you know Pinterest traffic has high buyer intent.

Start Planning Content for 2026 Trends

Don’t wait for these trends to hit the mainstream. Visit the Pinterest Predicts page and look for natural overlaps with your niche.

• Food: Showcase of new flavors and unique display presentations.

• Home: Incorporate the hottest color palettes of the year in your photoshoots.

• Fashion: Micro-trends is the perfect way to sneak in the upcoming trends, just enough to capture all the attention.

• Wellness: Offer early solutions or guidance tied to upcoming self-care shifts.

Remember – the earlier you are, the bigger authority you’ll rake up.

Combine Organic Growth with Paid Ads

The LiveRamp study proves Pinterest ads work, particularly when layered on top of high-quality organic content.

• Boost trend-aligned Pins to test audience interest.

• Retarget engaged users to stay top of mind during their decision-making process.

• Use ads strategically – not for quick clicks, but to keep up with the long planning cycles Pinterest users love.

My Take as a Pinterest Manager

I’ve always believed Pinterest is more than just inspiration. These two updates just make that crystal clear.

The creators and brands who take advantage of both will be the ones who dominate the platform over the next few years.

If you’re serious about standing out, now’s the time to stop guessing, start planning, and create content that’s not only visually stunning but strategically aligned with where Pinterest is heading. Because by 2026, you don’t want to be chasing trends – you want to be leading them. And I’m here to help you every step of the way!

Check out the rest of my blogs for even more Pinterest news and tips.

Discover more