Pin It To Win It: Harness The Power Of Pinterest Keywords & Trends For Bigger Visibility

Have you ever wondered how the Pins you’re looking for show up exactly when you need them? Well, you can thank Pinterest keywords for that!

Pinterest has become more than just a place where you can store all of your ideas in one place. In fact, it’s a powerful search engine that you can use to catch up with all of the biggest trends and use them to your advantage. What’s the best way to do that? You’ve guessed it – through the power of Pinterest keywords!

Of course, you’re probably wondering what’s trending on Pinterest. Don’t worry, I’ve got you covered! As a passionate Pinterest manager, I’ve rounded up some of the hottest trends of the year for your convenience. Whether you’re a travel blogger, creative interior designer, content creator, or anything in between, these Pinterest trends will help you alter your strategy for maximum success.

Let’s get into it!

Travel

Cities are so 2024! The 2025 Pinterest trends show that travelers are headed for the mountains and off-the-road destinations. Think cozy cabin houses, exclusive chalets, and ski retreats. Tailor your Pinterest strategy with Pins about top destinations and how-to tips to help your followers have a wonderful experience.

Pinterest Keywords to Use: Peak travel

Fashion

When it comes to what’s trending on Pinterest in the fashion world, we’ll see a lot of doubles – and I mean literally! This year, it is all about matching. Whether you’re going on a picnic, a night out, or a more special occasion, matching outfits are so in vogue.

For a little coastal refresh, take advantage of the fisherman aesthetic. Anchor tattoos, yellow raincoats, and bucket hats are all the rage, making this ideal for fashion and beauty bloggers.

Bold is definitely a keyword for 2025 fashion, and Moto Boho is proof of that. Combine biker boots with chunky accessories and a lot of fringe. Edgy, daring, and oh-so-pinnable!

Pinterest Keywords to Use: Moto boho, Fisherman aesthetic, Seeing double, cable-knit sweaters, striped tops, sardine tattoos

Interior Design

We all know Pinterest is the biggest hub for interior design ideas! Naturally, let’s see what you should include in your Pinterest strategy for more reach.

Sustainability is becoming more popular than ever. Terra Futura is all about sustainability-made furniture, homes powered with renewable energy, and free-roam gardening. As for color palettes, primary colors are making a comeback – don’t hesitate to infuse your Pins with a “primary” refresh.

Also, we know that minimalism is slowly fading, while maximalism is glowing in the spotlight. With Mix & Maximalist, more is definitely more.

Pinterest Keywords to Use: Terra Futura, Mix and Maximalist, Primary play, solar punk house, solar punk fashion, chaos gardening

Cross-Category

Did somebody say cherries? This deep red color is taking over mood boards, from makeup inspiration to cherry-infused recipes. On another note, people are incredibly inspired by dolls this year, along with giving the medieval era a trial run. I know – it’s a pretty playful year!

Pinterest Keywords to Use: Cherry-coded, Castlecore, Dolled Up, cherry vibe, cherry car, cherry martini, babydoll makeup, cute room ideas, necklace charms, antique ruby ring, blue medieval dress, castle house plans

Beauty

As women, we all want to be treated as goddesses. Embrace the divine energy in your Pins and celebrate your self-expression with gold facials and goddess braids. For an edgier approach, sirens are the next big thing – oceanic-themed content for the win!

Inner beauty is equally as important as your outer beauty. Tap into your inner frequency with aura-inspired makeup and personalized color palettes.

Pinterest Keywords to Use: goddess energy aesthetic, sublime nail designs, gold facials, goddess braids, siren makeup, wet wavy hair, moody mermaid manicures, aura beauty

Parenting

Traditional baby showers are getting a much-needed refresh. Instead of the entire party being about gifts and the guests, nesting parties are about helping parents adjust to their new addition to the family.

Pinterest Keywords to Use: nesting party, freezer-friendly meals, diaper bouquets, baby cabinet organization

Food and Drinks

We all know sodas are bad for our health, but a little sip here and there never hurt anybody, right? Not only is cola becoming popular again, but it has also undergone a sizzling retro makeover!

Speaking of sweet stuff, cute cakes will be a thing of the past. Funny cakes, on the other hand… that’s where the fun is at! Remember, the wackier you go, the better!

The most surprising Pinterest trend for this year? Pickle obsession! Based on the latest searches, you wouldn’t believe how creative people can get with pickles.

Pinterest Keywords to Use: cream soda aesthetic, soda drink recipes, homemade soda, chaos cakes, rat cake, silly cakes, funny cakes, pickle cakes, pickle fries, pickle dip, pickle margaritas, pickle de gallo

Weddings, Celebrations & Entertainment

When it comes to events, Rococo is making a huge comeback. Bring the Marie Antoinette energy with ultra-feminine pieces, corset gowns, and luxurious details.

For tablescapes, think curvy candlesticks, fantastical flowers, and modern surrealist decor. This trend beautifully transforms traditional party designs into otherworldly installations.

Finally, if your definition of entertainment is more home-focused, you’ll be pleased to know that digital avatars are becoming more personalized than ever. From profile picture inspiration to virtual fashion codes, this is where Pinterest trends meet the metaverse!

Pinterest Keywords to Use: classic corset gowns, luxe accessories, ornate tablescapes, curvy candlesticks, fantastical flowers, gravity-defying centerpieces, Salvador Dali aesthetic, pfp ideas y2k, cute outfit codes, skirt codes

How To Nail Your Pinterest Strategy

Knowing the hottest Pinterest keywords is just one part of the process. It’s important to know how to use them effectively.

• Plan Ahead: Plan your strategy 2-3 months ahead. Pinterest takes time to get your Pins seen.

• Use Rich Descriptions: Don’t just dump Pinterest keywords into your descriptions. Instead, incorporate them naturally within the Pins’ description.

• Pin Consistently: The more regular you are, the better your Pins will perform.

• Think Vertical: Stick to vertical Pins with a 2:3 aspect ratio.

• Use Keywords In Board Names: Naming your boards with a Pinterest keyword is a great way to improve your SEO.

Now that you know the latest Pinterest keywords and trends, all that’s left is to alter your strategy to your advantage. Remember, the future of Pinterest starts with you!

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