The New Era Of Transparency: Pinterest Gen AI Labels

I can’t tell how many times I have found myself looking at a Pin, thinking whether it’s real or AI-generated – and I figure I’m not the only one feeling this way.

As you may have noticed, AI-generated content is everywhere. In fact, it has become so advanced that sometimes you can’t really draw a line between reality!

Naturally, Pinterest is very aware of this, and they have rolled out a very helpful feature to make this a thing of the past – Gen AI Labels. These labels will help you notice whether a photo has been altered by gen AI tools, and now, you have even more control over what you see on your feed!

I’m sure this will be a relief for you – let’s break it down.

What Are Gen AI Labels?

If you ever find yourself wondering whether a Pin has been enhanced or created by AI tools, Gen AI Labels will clear all that up.

When faced with AI-generated pins, you’ll see a label in the bottom-left corner that says “AI-modified”. Pinterest does this by combining metadata from creators with a custom AI detection tool to spot whether AI was used in the creation.

Of course, some creators will choose not to label their content or forget to do it, but Pinterest takes care of this as well. The new system is intuitive enough to detect whether the image has been digitally enhanced, but that doesn’t mean it’s foolproof.

What If Pinterest Flags My Content As AI By Mistake?

We all know that AI tools are far from perfect, especially when they’re new. Pinterest Gen AI Labels are no different.

In some cases, your work may get labeled as AI-modified, even when it’s not. Firstly, there’s no need to panic – appeals are here to help!

If your content gets flagged by mistake, you can file an appeal for the label. Pinterest will take a second look and decide whether it’s accurate or not.

I know, this can get frustrating pretty quickly. However, Pinterest is actively working on improving the system, ensuring you don’t get penalized mistakenly. It’s safe to say, this feature makes the platform more transparent than ever!

Control Your Feed

In addition to Gen AI Labels, Pinterest is allowing you to have more control than ever.

As a content creator, you value authenticity above all. Let’s say you’re in the beauty industry – you probably see tons of people with flawless skin who look absolutely stunning. However, after seeing that AI-modified label, you know this is setting unrealistic expectations. Naturally, you want to see less of this and more real-life stuff.

Now, Pinterest is allowing you to see fewer AI-modified pins with their new feed-modifying option. Whether you’re looking at beauty, fashion, art, or anything in between, you have the freedom to customize your feed in any way you want. In short, this is your gateway to real ideas.

Pinterest’s introduction of Gen AI Labels is the platform’s next step in showing how much they care for their users. You’ll know exactly what’s authentic thanks to these updates, making your discovery experience much more enjoyable.

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