Optimizing Your Blog Content for Pinterest Sharing: A Complete Guide

If you’re dedicating time to creating blog content, you definitely want it to reach beyond just your website. One of the best ways to do that is through Pinterest—a platform that excels in visuals, inspiration, and sharing.

But just posting a blog isn’t enough to get noticed on Pinterest. To really see results, you’ve got to make your content “pinnable” and engaging, so it's easy to discover.

In this guide, I’ll walk you through how to get your blog content ready for Pinterest—from crafting the ideal pin format to writing catchy descriptions that encourage clicks.

Why Is Pinterest Important for Growing Your Blog? 

Well, it’s not just a typical social media site; it’s more of a visual search engine. People turn to Pinterest to plan events, shop, and find ideas they can actually use. 

This means Pinterest users are searching with intention—whether they’re organizing a wedding, redecorating, or looking for new recipes. 

If your blog posts meet those needs, Pinterest can really boost your traffic.

Step 1: Create Eye-Catching, Shareable Images  

Pinterest thrives on visuals, so if your blog posts lack at least one eye-catching image, you’re missing a great opportunity. Here’s what makes an image ideal for Pinterest:  

• High quality: Use clear, sharp, and professional images for the best results. 

• Relevant: Make sure the image matches your blog post topic. (For example, if you're writing about wedding venues, don’t use a random stock photo of coffee.)  

• Branded: A little branding (like your logo, URL, or colors) can help your pins remain recognizable when shared.  

Pro tip: Use design tools like Canva to create vertical images that pop in the Pinterest feed.  

Step 2: Get the Pin Size Right  

On Pinterest, the size of your image is crucial. Aim for a 2:3 aspect ratio (like 1000 x 1500 pixels).  

Why should you care? 

Vertical pins take up more room on the screen, grabbing attention and increasing user interaction. Stick to this size to ensure your content shines when it’s shared.  

Step 3: Craft Engaging Pin Descriptions  

While Pinterest is all about visuals, words still matter a lot when it comes to getting your pin noticed.  

Your pin description should:  

1. Be between 100–200 characters (enough to provide context but easy to skim).  

2. Naturally include relevant keywords—think about what your audience is searching for. (If they’re looking for “easy vegan dinners,” use that exact phrase.)  

3. Highlight the value: Let users know what they’ll gain by clicking through.  

Do: “Check out 10 easy vegan dinner recipes that you can whip up in under 30 minutes. Perfect for those busy weeknights!”  

Don’t: “Vegan, dinner, food, healthy, recipe, cook, fast, diet” (keyword stuffing can hurt your reach).  

Keep in mind: the aim is to attract, not overwhelm.  

Step 4: Encourage Engagement  

Pinterest loves content that encourages interaction. So, make sure your descriptions invite people to engage:  

• Ask questions: “Which recipe are you excited to try first?”  

• Hint at solutions: “Struggling with blog traffic? This guide has the answers.”  

• Prompt saving: “Save this checklist so you won’t miss a step.”  

The more your pins are saved, clicked on, and commented on, the further their reach will go. 

Step 5: Smartly Place Your Pins 

Even fantastic pins won’t do well if readers don’t know they can save them. Make it super easy:  

• Add a “Save to Pinterest” button over your blog images.  

• Use a Pinterest widget or plugin for one-click pinning.  

• Place your pinnable graphics throughout your post (not just at the very end).  

The simpler you make it, the more likely your readers will share your content.  

Step 6: Include a Call-to-Action  

Don’t assume your readers will know what to do next. Sometimes, a little nudge goes a long way.  

In your blog post, add clear CTAs like:  

• “Don’t forget to pin this guide for later!”  

• “Save this checklist to your Pinterest board so you can revisit it anytime.”  

These gentle prompts can turn casual readers into enthusiastic sharers.  

Step 7: Monitor Your Performance with Pinterest Analytics  

To improve your strategy, you’ll want to know what’s working and what’s not. That’s where Pinterest Analytics comes into play.  

Keep an eye on metrics like:  

1. Impressions: How often your pins are viewed.  

2. Saves: Which pins people are interested in keeping.  

3. Outbound clicks: The real traffic driver—how many folks are clicking through to your blog.  

If you spot certain formats, topics, or styles that are performing better, make sure to capitalize on that. 

Bringing It All Together

Optimizing your blog for Pinterest isn’t complicated - it’s about making small but strategic tweaks that align with how people use the platform.

Here’s the checklist:

1. Add at least one high-quality, pinnable image.

2. Use the recommended 2:3 vertical format.

3. Craft keyword-rich but natural descriptions (100–200 characters).

4. Include questions, teasers, or CTAs in pin text.

5. Make saving simple with buttons and widgets.

6. Add clear calls-to-action in your blog copy.

7. Track results with Pinterest Analytics and refine.

By following these steps, your blog content doesn’t just sit on your website - it circulates across Pinterest, bringing in steady, qualified traffic long after you hit publish.

Final Takeaway

Pinterest isn’t just a pretty picture platform; it’s a fantastic way to drive traffic for bloggers. If you take the time to make your blog posts shareable, you can boost your visibility, engagement, and growth. 

So, the next time you hit that “publish” button on a blog post, remember to make it Pinterest-friendly too. When your content is easy to find, save, and share, you open the door to much greater reach!

If you need help optimizing your Pinterest content, don’t hesitate to reach out.

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