Why Are Your Pinterest Monthly Views Dropping and How Can You Fix It?
What to do when your Pinterest Monthly Views are dropping?
If you’ve noticed a sudden drop in your Pinterest monthly views, rest assured, you’re not the only one!
Even if you’re following all the best Pinterest growth practices, a drop in monthly views is completely normal. To reverse it, you need to understand what’s changed on the platform and how to adapt your strategy.
In this guide, I’m unveiling the top reasons why your Pinterest monthly views are dropping and sharing 10 actionable tips to help them get back up.
Are Drops In Pinterest Monthly Views Normal?
Absolutely. Pinterest traffic naturally fluctuates due to algorithm changes and seasonal changes.
For instance, a major shift happened in 2020 when Pinterest started prioritizing fresh content. Repinning the same content over and over again isn’t so effective, meaning a lot of creators had to adapt their strategy – including you.
So, the best way to keep your Pinterest views from dropping is by staying on top of all the major updates. Once you do that, you’ll notice a significant increase in your impressions, engagement, and clicks.
How To Recover From A Pinterest Traffic Drop
Let’s dive into what you can do when you notice your Pinterest monthly views are dropping
Are Your Pin Descriptions Optimized?
Always include high-ranking, relevant keywords in every Pin. This will get your content in front of the right eyes, resulting in increased engagement. Remember – well-structured descriptions are your SEO power tools on Pinterest
Are Your Pins Linked To The Right Pages?
Ensure your Pins lead to the right links. Broken or unrelated Pins can result in traffic loss. Regularly audit your Pin links to ensure accuracy and relevance.
Are You Optimizing For Saves From Your Website?
When someone pins directly from your website, make sure your content has pre-filled, keyword-optimized descriptions. This is passive SEO that boosts your visibility.
Are You Using Rich Pins?
Rich Pins provide Pinterest with additional information, improving your content’s visibility and credibility. Enable Rich Pins through your site’s metadata.
Are You Still Repinning To Old Boards?
As previously mentioned, Pinterest favors new content, instead of constantly repinning old Pins. For that reason, create new boards and share your updated Pins there.
Are You Publishing New Pins?
Pinterest loves visual freshness, so refresh your Pins with new URLs when possible.
When in doubt, follow this pattern:
New image + new link = best
New image + old link = good
Old image + old link = avoid
Are You Pinning Too Much?
There is such a thing as pinning too much. If you overdo it, your Pins may get flagged as spam.
Keep your pinning to under 25 Pins per day and space them out. Additionally, utilize different formats (branded, animated, and video Pins).
Are Your Pins Outdated?
Update your Pin templates, titles, and descriptions regularly, especially when it comes to keywords. Modern designs are more visually captivating and will encourage your audience to engage with them.
Are You Using Video Pins?
Pinterest has confirmed that Video Pins increase engagement and the algorithm favors them. Try converting blogs or tutorials into short-form videos for Pinterest.
Are You Leveraging Idea Pins?
Idea pins are also favored in Pinterest’s rotation even if they don’t feature clickable URLs. Use them to build brand awareness, educate your audience, and repurpose them for different social media platforms.
How Long Will It Take To Get Your Pinterest Views Back Up?
Once you apply these tips, expect your Pinterest monthly views to increase in 4-8 weeks. The more consistent you are and the better you optimize, the momentum will be much larger.
Don’t Want to Do It Alone?
If managing your Pinterest feels too overwhelming, I’m always here to help! I create optimized, branded Pinterest strategies that keep up with all the latest updates.
Let’s rebuild your traffic together – schedule a free Pinterest audit!