Website Optimization: Increase Website Traffic With Video Pins

Ever since videos took over social media, there has been no going back! Now more than ever, video content seems to be everywhere, and it’s a great way to increase website traffic.

Naturally, Pinterest is no different! Pinterest reports that video Pins are 2.6x more likely to make users purchase something, especially when they show how a certain product or service can fit into someone’s lifestyle.

However, in order for your video Pins to be effective, you need to nail the right format. With that in mind, in this blog, I will show you how you can optimize your Pinterest videos to draw the right audience to your website effectively.

Choose The Right Pinterest Video Formats

To increase website traffic, your video Pins need to be in the right format. Standard-width Pinterest video ads and Shared video pins are ideal – they show up on the feed like a static Pin, only as a video. In turn, this makes users engage longer.

Here’s what you need to know:

• Aspect ratio: 1:1, 2:3, 4:5, 9:16

• Max file size: 2GB

• Recommended video formats: MP4, MOV or M4V

• Video length: 4 seconds to 15 minutes

• Character Limits:

• Title: Up to 100 characters

• Description: Up to 500 characters

Tip: Use 2:3 or 4:5 ratios as these are the most mobile-friendly.

Best Practices For Video Pins

In addition to getting your video Pins in the right format, you also need to make them visually compelling. After all, how else would users be drawn to your services?

With that said, here are some practices you should keep in mind when creating your Pinterest video ads:

Short n’ Sweet

Even though the recommended maximum video length is around 4 minutes, try to keep your video Pins around 6-15 seconds. Remember, the first few seconds are most crucial, so ensure they’re punchy and captivate the viewer.

Enrich Your Videos

When you browse Pinterest on your phone, videos are automatically muted. For that reason, you need to use visual cues to make them more appealing. Stick to your branding colors, add text overlays and closed-captions, and try to make them as polished as possible.

Optimize Effectively

Once your video Pin is recorded and edited, don’t just upload it on the platform as is. Instead, add a compelling title (preferably with a keyword included), optimize your descriptions with your branding and SEO, and a clear CTA that will instruct the viewer to check out your website.

Pinterest Video Ideas That Match Your Niche

Sometimes, finding what to include in your video Pins can be the challenging part. Here are a few ideas to get those creative gears running:

• Interior Design: Before-and-after transformations, seasonal decor tips, styling tricks

• Health, Wellness & Fitness: Short workout videos, recipe tutorials, routines, do’s and don’ts

• Fashion & Beauty: GRWMs, how-to style videos, product testing (no filters!)

• Travel: Packing tips, virtual tours, a highlight reel of the best places of a certain destination

So, what are you waiting for? Take advantage of video Pins and be sure to include them in your regular strategy. As always, Pinterest needs 2-3 months to scale your videos, so always plan ahead. Once they’re up, track your progress using Analytics, so you know exactly what works and how you can tailor your Pinterest video ads for maximum efficiency.

Want to learn more about how to increase website traffic using Pinterest? Read the rest of my blogs.

Learn More