How To Promote Your Podcast With Pinterest

Having a podcast requires a lot of work for each episode. The planning, the recording, the editing, the show notes. The next step is to hit publish and hope that, somehow, people find it. The hard truth is that incredible content doesn't promote itself. If you want to grow your listenership, you need a podcast promotion strategy that works consistently in the background.

And that's exactly where Pinterest comes in. Pinterest users are in an active discovery mindset. They're not passively scrolling but searching for answers, ideas, and resources. When someone types "productivity tips for entrepreneurs" or "how to grow a business" into Pinterest's search bar, and your pin for a relevant podcast episode shows up, that's a warm, intentional introduction to your show. That's how to promote your podcast in a way that actually converts.

And we’ve only scratched the surface! Sometimes the biggest breakthroughs come from the smallest strategic shifts. The Growth Brief helps you uncover them.

A Dedicated Podcast Board

A dedicated board for your podcast serves as a home for all your episode pins, making it easy for followers to find and save your content.

Name your board with a keyword in mind so it shows up in relevant searches. It can be anything like "Business Podcasts," "Marketing Tips Podcast," or "[Your Podcast Name] Episodes.” Write a keyword-rich board description that explains what the podcast is about and who it's designed for.

You can also create supporting boards around the topics your podcast covers. If your show is about marketing, for example, have boards for:

• Content strategy

• Social media tips

• Email marketing

• Entrepreneurship

Pin your episodes into the relevant topical boards as well as your dedicated podcast board to maximise your reach.

Every Episode Is A Pinterest Pin

For every episode you publish, create at least one, ideally two or three pins that link directly to that episode. Vertical pins (1000 x 1500 pixels) perform best on Pinterest, so always design in that format. Tools like Canva make it incredibly easy to create professional-looking pins even if design isn't your strong suit.

Your pins should include:

• A clear, keyword-rich title that tells people exactly what the episode is about

• A compelling visual like a branded graphic, a quote from the episode, or an eye-catching image

• A strong description packed with relevant keywords and a clear call to action

• A direct link to your episode page, show notes, or wherever you host your content

Use Keywords

Pinterest is a search engine, which means the words you use in your pin titles, descriptions, and board names directly determine whether your content gets found.

To find the right keywords for your podcast promotion, do the following:

• Type your episode topic into the Pinterest search bar and note what auto-populates, as these are real searches from real people.

• Look at the coloured keyword bubbles that appear at the top of search results; these are Pinterest's suggested related terms.

• Think like your ideal listener. What would they type into Pinterest if they were looking for the answer your episode provides?

Use these keywords naturally throughout your pin title and description. Don't stuff them and write for the human first, the algorithm second.

Multiple Pin Formats

One of the best things about using Pinterest to promote your podcast is that a single episode gives you so much material to work with. You don't have to create something brand new every time, just repurpose what you already have.

From one podcast episode, you can create the following:

• A quote pin featuring a powerful or memorable line from the episode

• A tips pin listing the key takeaways in a visually appealing graphic

• A blog post pin if you write show notes or a companion post for the episode

• An audiogram-style static pin with the episode title and a compelling question

• A listicle pin, for example, "5 Things I Learned About Email Marketing" from a relevant episode

Final Thoughts

You've put the work into creating something valuable, so now it's time to make sure the right people can actually find it. Pinterest is one of the most powerful and sustainable platforms for podcast promotion.

Start with one episode, create a few pins, and build from there. Before long, you'll have a Pinterest profile that works as a round-the-clock discovery engine for your show and a growing audience of listeners who found you exactly when they needed you most.

If you’re ready to build on this and turn it into a clear, consistent strategy, you’ll find more inside my personalised Growth Brief.

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