Instagram and TikTok managementWant Instagram and TikTok
To Bring You More Buyers, Clients & Subscribers, But Don’t Have The Time Or Strategy To Make It Happen?
Pinterest + Instagram+ TikTok. One team. One strategy.
Instagram and Tiktok Management for Online shops, Service providers and bloggers. You already have your Pinterest strategy in place. Now you can add Instagram and tikTok management without searching for another freelancer.
I've partnered with two experienced strategists so we can provide the same strategic, hands-on support for Instagram or TikTok.
With packages starting at $170/month.
One Less Thing for You to Manage
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No searching for another Instagram manager or coordinating multiple freelancers.
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Your Pinterest and Instagram content can support the same offers, launches, seasonal priorities and business goals.
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Instead of me trying to do everything, I've brought in experienced Instagram specialists who focus specifically on strategy and growth.
Because you’re already working with me on Pinterest, you don’t have to start from scratch with another marketing provider.
I already understand your business, audience and goals, and I’ll remain your main point of contact.
You simply get the added expertise of an experienced Instagram strategist within the team you already work with.
You Know Instagram and TikTok Have Potential, But You Don’t Have The Time To Master It
OR
The Strategy To Turn Followers Into Customers.
does this sound like you
You know Instagram and TikTok could bring more buyers, clients and subscribers into your business, but you’re not sure how to turn followers, views and engagement into people who actually take action.
You’re trying to stay consistent, but between running your business, serving your customers and managing your other marketing channels, Instagram and TikTok keep demanding more time than you can realistically give it.
You’re posting Reels, Stories and carousels, but often find yourself wondering what is actually moving your business forward. You don’t want to keep creating content just for the sake of posting — you want a clear strategy behind it.
You’re ready to stop figuring Instagram and TikTok out on your own. You want an experienced strategist who can analyse your account, understand your audience and build a strategy designed to grow your presence and turn that growth into real business results.
Meet Beatrice,
your instagram and tiktok managerBeatrice,brings more than 15 years of experience helping brands grow their audiences through strategic, results-driven digital marketing.
Her work has helped grow social audiences by more than 500,000 followers, generate 10M+ website visits, and achieve 200%+ quarterly audience growth for clients. Her work has also been recognised with a Webby Award and two Lovie Awards.
Her experience spans Instagram and TikTok, including organic growth, content strategy and paid advertising, with a particular strength in helping service businesses, startups and growth-focused brands connect their social media activity to their wider business, positioning and marketing strategy.
Beatrice takes a highly strategic approach. She starts by auditing the account and wider business to understand what’s already working, where opportunities are being missed and how the brand is positioned within its market.
From there, she develops a clear content and growth strategy around the brand’s goals and audience. Rather than following a fixed formula, she uses performance data to test ideas, identify opportunities and continually refine the strategy month over month.
Beatrice combines strategic thinking, creativity and performance analysis, making her a strong fit for businesses that want social media to play a meaningful role in their wider growth rather than operating as a standalone marketing channel.
Perfect for: Service businesses, startups and brands that want social media connected to their wider growth, positioning and marketing strategy.
Beatrice is from the United Kingdom.
Meet Kirsty
your instagram and tiktok managerKirsty is an Instagram and TikTok strategist with 15 years’ experience growing through creative content and thoughtful social media strategies.
Throughout her career, Kirsty has worked with well-known brands including Peppa Pig, TUI, Kellogg’s, WWF and the England Cricket Board, as well as start-ups and growing businesses such as Moshi Kids and Toikido.
Her experience covers both organic and paid social media, with a particular strength in helping consumer, lifestyle and eCommerce brands create engaging content, build stronger communities and grow their presence organically.
Kirsty combines creativity with strategy. She understands that for consumer-facing brands, social media isn’t just about looking good — it’s about creating content people want to engage with, building a connection with your audience and turning that attention into long-term brand loyalty and growth.
She works strategically across Reels, Stories, carousels and other Instagram formats, helping brands develop a consistent visual identity, tone of voice and content direction while identifying opportunities to increase reach and engagement.
Kirsty is passionate, creative and detail-oriented, with a talent for translating a brand’s personality into an Instagram presence that feels authentic, engaging and purposeful.
Perfect for: Consumer, lifestyle and eCommerce brands that want engaging content, stronger communities and organic social growth.
Kirsty is from the United Kingdom.
The Same Support, With More Expertise
You’ll continue working with me just as you do now. The only difference is that you can now add specialist Instagram expertise to the support you already receive.
I’ve partnered with experienced Marketing strategists Kirsty and Beatrice, and I’ll match you with the person whose experience best fits your business, audience and goals.
Your strategist focuses on your Instagram / TikTok strategy, growth and analytics, while I take care of turning your content into optimized posts and scheduling them.
So there’s no need to find another freelancer. You get more expertise, while everything stays conveniently within the team you already work with..
First, we get to know your Instagram/ TikTok account.
Before we create a single post, we need to understand where your Instagram/ TikTok is now, what’s working, what’s holding you back and where the biggest opportunities are.
That’s why every Instagram Management package starts with a comprehensive Instagram Strategy Audit.
Your strategist will take a deep dive into your account, content, audience, competitors and current performance. We’ll look at how your brand is positioned, which content is resonating, where opportunities are being missed and how Instagram/ TikTok can better support your wider business goals — whether that’s generating sales, enquiries, bookings or subscribers.
This audit gives us the strategic foundation we need to build your ongoing content around. Instead of guessing what your audience wants or following generic Instagram advice, we start with your business, your data and your goals.
One-time Strategy Audit: $165
Then Instagram Management: from $190/month
OR
Then TikTok Management: from $170/month
Want The Strategy, But Prefer To Manage the rest Yourself?
You don’t need to sign up for ongoing management to work with one of our strategists.
The Strategy Audit can also be booked as a standalone service for $165. It’s perfect if you’re happy to create and manage your own content but want an expert to show you what to improve, where your growth opportunities are and what you should focus on next.
You’ll walk away with a clear strategic direction you can take and implement yourself — without committing to a monthly management package.
Strategy Audit — $165
Book it on its own, or use it as the starting point for your Instagram Management package.
All packages are built around the content you already have: your Reels, videos and photos. We turn that into a strategic, optimized posting plan for each platform.
Creating new videos or Reels from scratch isn't included, but it can be added as a custom package. Just share your content with us, and we'll confirm the best approach before you start.
How content works-
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INSTAGRAM ESSENTIAL
Everything you need to show up consistently. With an expert strategy behind your content.
Instagram content each month: Grid posts: Static/ Reels / Carousel : 4 per week (16 per month)
Stories: 5 per week (20 Stories per month)Content creation & Instagram management
Optimized captions for every post, including relevant hashtags
Analytics & account performance review
Competitor, niche & trend research
Content pillar review & development
Monthly content ideas & opportunities
Instagram keyword & hashtag research and updates
Organic growth opportunities
Review of the upcoming content calendar
Key recommendations & priorities for the month ahead
Clear monthly strategy summary for the content team
The focus: Consistent, strategic and optimized content designed to attract the right audience, build trust and help turn followers into buyers, clients and subscribers.
$190 USD MONTHLY
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Later.com (scheduler from $18 usd a month)
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INSTAGRAM PREMIUM
More content, deeper insights and a more comprehensive strategy for your growth.
Everything in Essential, plus:
Instagram content each month: Grid posts: Static/ Reels / Carousel : 6 per week (24 per month)
Stories: 7 per week (28 Stories per month)Deeper analytics & audience insights
More comprehensive competitor, niche & trend analysis
Additional content opportunities & strategic ideas
Deeper insight into what is and isn’t performing
Longer-term organic growth tactics
Additional testing & optimization recommendations
More detailed content direction based on performance
More comprehensive strategic recommendations & next steps
In-depth monthly strategy/report for the content team
The focus: Understanding your audience and performance on a deeper level, uncovering more opportunities and using those insights to create a stronger Instagram presence that supports long-term growth and conversions.
$280 USD MONTHLY
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Later.com (scheduler from $18 usd a month)
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TIKTOK ESSENTIAL
Everything you need to show up consistently. With an expert strategy behind your content.
20 TikTok videos per month, using your existing Reels and videos.
TikTok management
Optimized captions for every post.
Analytics & account performance review
Competitor, niche & trend research
Content pillar review & development
Monthly content ideas & opportunities
TikTok keyword research and updates
Organic growth opportunities
Review of the upcoming content calendar
Key recommendations & priorities for the month ahead
Clear monthly strategy summary for the content team.
The focus: Consistent, strategic and optimized content designed to attract the right audience, build trust and help turn followers into buyers, clients and subscribers.
$170 USD MONTHLY
+
Later.com (scheduler from $18 usd a month)
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TIKTOK PREMIUM
More content, deeper insights and a more comprehensive strategy for your growth.
Everything in Essential, plus:
30 TikTok videos per month, using your existing Reels and videos
Deeper analytics & audience insights
More comprehensive competitor, niche & trend analysis
Additional content opportunities & strategic ideas
Deeper insight into what is and isn’t performing
Longer-term organic growth tactics
Additional testing & optimization recommendations
More detailed content direction based on performance
More comprehensive strategic recommendations & next steps
In-depth monthly strategy/report for the content team
The focus: Understanding your audience and performance on a deeper level, uncovering more opportunities and using those insights to create a stronger Instagram presence that supports long-term growth and conversions.
$250 USD MONTHLY
+
Later.com (scheduler from $18 usd a month)
Need us to create videos too?
Editing your raw footage into new Reels or TikToks, adding music or voiceovers, or creating videos from scratch isn't included in the packages. We can add it as a custom package, based on the content you have and how many videos you need. Let us know, and we'll put together a quote.
Adding Instagram and TikTok is easy
1. Reply to my email
Simply let me know you're interested. There's no application form or sales call required.
2. I'll recommend your strategist + package
Based on your business, goals and Instagram/ TikTok account, I'll recommend whether Kirsty or Beatrice is the better fit and which package makes the most sense.
3. We start with your audit
Your strategist reviews your account, audience, competitors, content and opportunities.
4. We take it from there
Once the strategy is in place, my team turns your content into a monthly posting plan and handles the scheduling, alongside your existing Pinterest service.